A NEW GAME IS AFOOT

Things are changing. A new game is afoot. While this is utterly terrifying to the old ways of doing music business, that old dinosaur that is lurching around trying to push glossy, highlighted, tweezed and overly reverb-ed nonsense down our throats and ear canals, for the musician, this is a time of change, opportunity, revival and renaissance. THIS IS EXCITING! I must disagree with Rose below; this is NOT the end of the road for many musicians. It is just the beginning! It is the exit off the main highway for sure, to a thousand different streets …some will be dead ends, some won't; but if you're in it for life, because music is your passion, because it is the only thing that you can do and you have to share that with anyone who will listen, then you will find a way in this new wild and wooly digital world. And those musicians, those "lifers" if you will, are the ones that people are DYING to listen to, to connect with, to grow up with! You could never ever hear these cats on the radio! Generally speaking, acts like this aren't getting signed to big labels anymore, and why on earth would they want to? True A & R has become much more rarefied.…the system isn't set up like that anymore, to find, develop and support life- long artists like this. I think that the real talent recognizes that. This talent has gone off the grid so to speak. There is so much fanfuckingtastic music being made… All I have to do is look as far as my circle of broke, unsigned friends hoofin it out here in Los Angeles. People listened to and MADE music long before the music BIZ ever existed, and they will continue to do so. They are doing it. Maybe MTV sucks, and we now lack a real tastemaker to let the public at large know what's good, but nonetheless, good music is playing as we speak. You may have to work a little harder to find it. You may have to work a hell of a lot harder to MAKE it. But, the pendulum is swinging back towards the real deal…it has no choice!! It's coming back to the honest and sincere, the all heart and no money kind of music, the music that means something to people, and doesn't care if it's not able to be sold to the Disney Channel. So don't lament. Figure it out! Now, excuse me while I get back to my day job. J

Most sincerely,

Samantha Farrell