Part 2 of my opinion
Maybe I am misunderstanding everything but I think media has really made people’s habits evolve.To say reality TV would be a generalization, but let’s take Paris Hiltonfor example people magazine, a sex tape ,a hit record and merchandising. Sting now has his music in a car commercial for the launch of his album and to think we destroyed Peter Frampton just for appearing on the cover of rolling stone with his shirt off!
That was the 70s.
We are now having to compete for kids attention ,we have video games.
before Atari was not as entertaining as Ozzy but Tekken 3 or Grand Tourismo—that’s a pretty hard act to follow. I was in France for 4 weeks over the Christmas holidays and I hate to give the French credit—great food, great wine, great women but back to music—they have a TV show which is on weekly called" Taratata.” You canwatch you tubes of it , and all of your favorite American artist passing through France play this show but the idea of the show is to have an act come on play their hit live and do an interview and then perform a cover of their favorite song.
I was blown away i saw acts from countries all over the world performing great songs live
Where is our platform in America for signed artists?
MTV has flavor of love
Vh1 has some videos on in the morning but I think American media is once again underestimating the intelligence of the viewer and there is a real gap in the market.
I am not a tv producer but I know that people would love to watch their favorite artist perform in prime time like this. Take the artist pink for example. On a show like this we could all actually see that she is an amazing singer and not just watch a movie style video and have to listen to a
grossly over produced song. Imagine hearing and seeing Incubus or Oasis or Rufus Wainwright. If you want entertainment buy a bag of coke and hire a couple of call girls.
Art and entertainment are two different things. The problem is, is that it’s too intertwined. No one can tell the difference anymore cause like our presidents, it’s not a live performance. I think we need in the media more live exposure of music , for it to progress and get popular again!
adrian lechaczynski

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